Roland Foods is an 85-year-old specialty food company whose products are sold to commercial kitchens, food manufacturers, and retailers around the world.
Roland Foods requested a redesign of their company brand book. The goal of the new design was to reflect the company’s rich history and quirky nature while incorporating a more modern aesthetic.
The newly redesigned brand book quickly evolved into a complete company rebrand proposal, which included business cards, product mock-ups incorporating their historic vintage labeling, and an infographic one-sheeter.